Interviewed by China Business Network, Zhu Yue, executive director of the China Insights Consultancy, talked about the arrival of Suning in Italian football and their objectives: “The resources, the club’s charisma and the players will help Suning in promotion and advertising. Along with this, Suning can use the influence of Inter and Serie A to gradually expand their business across borders too, globally. Suning is trying to improve their image for their business and encourage other groups to invest, but the results are not very good for now. Besides, many Chinese industries do not have the resources to enter the European football clubs, there is no profit in sight. ”
Source: Fcinternews.it
